Corporate Communication Essay

IntroductionThe brass section which this report allowing be based on is called Mirihi Island Resort. Mirihi Island Resort is a five star resort located in a secluded island in South Ari atoll of Maldives. It consists of 36 dwells from 6 are border villas and the rest 30 are water villas. This resort is under Crown Company (Mohamed, 2014). There are arouse along of 145 staffs mixed from all levels. 60% of the staffs are from Maldives and the rest of the staffs are from India, Sri Lanka, Bangladesh, Nepal, Germany, Switzerland, Netherlands, China, Thailand and etc. Their slogan is Mirihi as unique as you. Like as said in the slogan, Mirihi is a very(prenominal) unique resort. No wearing of shoes or sandals, no motorized water sports, no night animation and no TVs in the room makes their customers feel like organism in Maldives and unique (Mohamed, 2014). plentyMirihis vision is to be al fashions on pinnacle of all the Maldivian resorts in service and old-hat wise to make ch allenging for other hotels. To be most quiet and peaceful resort in the country as well never pushes on sales. Respect all different culture by providing the same levels of services. Staffs will be well trained for an excellence services and try utmost to prod the staffs by whichever possible way (Mohamed, 2014). MissionIn this highly developing tourism industry their contract is to keep the lymph glands satisfaction up to the standard while providing services in a quick and effectual way. Focus on improving service standard by observing difference between the resorts and from guests feedbacks. Maintain the cleanliness of the rooms, increasing the food forest rapidly, continuous updating the training and training for the staffs, flexibility, reservation customer feels special and as well everything is possible attitude will be the best value to arrive at the goals. Never stop trying until achieve the goal (Mohamed, 2014).This report will be evaluating and analyzing the cor porate communicating of Mirihi Island Resort.DiscussionDefinition of corporate conversationCorporate discourse is managing an organizations inbred and outer communications with the purpose of establishing and maintaining favorable reputations with its various audience to the mutual benefits of both and to its improved competitive advantage (Kalahub, 2009), (Richard, 2000). Corporate communication includes advertising, macrocosm relations and selling, merchandiseing communications, but they all function under a extinguishd perspective (Kalahub, 2009).Functions of corporate communicationThere are many functions of corporate communication. Among some of them are discussed below. Media relationsAmong all the functions this may be the function for which corporate communication recognisers are well known. It is because they are in use(p) in the media relation works, where they hire to salve and distribute news releases with responding to media enquiries. Corporate communicatio n manager withstand to oversee all planning for news conferences. Also the manager has to arrange everything needed for the spokesperson to seem on the local television and the radio programs. In addition to that the manager also have to varan all the news broadcasters and other outlets to see what the media is talking slightly the society and have to advise strategies to get over misinformation (Frederick, 2014). Public RelationsUnder public relations fall, building relationships with customers and responding to studies from the public. Here, the corporate communication manager is accountable for providing all the information needed to the general public through newsletters, brochures and other printed materials. He/she also has to manage the companys web office by monitoring the feedbacks given by the public and responding to inaccurate posts or requests for information in army to build a good relationship between the public and the organization (Frederick, 2014). Crisis communicationIf something unexpected happened in a company that will be a threat to public condom or companys reputation. For such a critical event all staff should be well trained and prepared for it as it will help corporate communication to prepare for it in a short period of time. Corporate communicators mainly works with their own staff to develop crisis communication before any disaster strikes but in case of developing crisis message they should work with different of mountain or company, it might be a political officials, attorneys or an emergency response person. thence its the responsibility of corporate communicators to advise senior leaders in a company to manage the crisis (Frederick, 2014). Employee conversesWhen a company needs to deliver a message to orthogonal audience, the corporate communication manager may has to act as employee communications manager. Being that position they have to design printed publications and write emails to announce company news, impo rtant information and training opportunities. Corporate communicator also may have to make out a focus group to learn what issues the front-line employees are mostly facing. Also they give advices to the senior leaders on how to improve relationships with their staffs and gain support for the initiatives. In general, the corporate communicator manages a companys Intranet and internal blogs (Frederick, 2014). Investor RelationsThe main purpose of investor relations is to reas for certain manageholders that by investing in the company they have taken a wise move, and even though if they dont want to buy more shares they should continue to hold onto their shares. The importance of this communication is towards the financial success of the company and the decisions it makes that lead to growth. Therefore the employees exact in investor relations has prepare regular financial and counsel reports and briefs for the financial media (Scotter, 2014). Internal CommunicationIn the interna l communication the corporate communicator has to focus on aligning staff with the organizational values and purpose. Therefore, the corporate communication manager has to arrange staff conferences with senior managers, sharing stories on the company intranet and organizing portion out schemes to reinforce organizational values. Internal communication oftenmediates with media relations, sharing positive coverage internally to fire morale (Scotter, 2014). Corporate AdvertisingCorporate advertising is any advertisement that focuses more on public relation than sales promotion. The purpose of the advertisement is to build a companys image, reputation and heraldic bearing among the general public or within the industry. Corporate advertising is regarded as one of a variant of communication tool that is used to promote the desired corporate brands corporate individualism rather than promoting companys specific products or services (Zulhamri, 2012). Public AffairsIn an organization a t the local, state and federal level, all the sectors are subject to laws and regulations. Therefore, public affairs staffs job is to beforehand organizations case for amendments to existing legislation. In some cases they have to campaign for new laws as well. For this reason public affairs staffs job often work with media relations to soak up integrated campaigns (Scotter, 2014).Definitions of Identity, Image and ReputationIdentityA companys identity is what the company is, the way the company is being recognized and the characteristics that defines the company (Corp, 2014). For example the companys name is a jump of its identity. ImageAn image of an organization is the perceptions that different people hold of an organization. Such perceptions differs depending on how well people know the organization. Some perceptions are derived from peoples individual experiences and impressions of the organization and also by the marketing and communication activities (Bailey, 2008). For e xample when someone says Rolex memorize the first thing that drives to the mind is the case and the price of the product. It is because the Rolex watch is commercialized in such a way that people believes that it is expensive hence a quality product. ReputationIt is the collection of perceptions round a company that is hold by the stakeholders with whom it relates, both internal and external (Munich, 2008). For example Apple Company is a very high reputed company, hence they reserve high quality products and they have been continuously trying to keep on their standard. AnalysisAnalyzing using Rep Track baffleIn every organization it is very important to analyze their image, identity and reputation in order to be successful. To analyze these three things the best tool or model is the Rep Track Model. It is the military mans first standardized tool for tracking reputation of globally across stakeholder groups. It tracks 23 primaeval act indicators grouped around 7 reputation dimensions that is effective in getting stakeholders to support the company that has been proven by researchers. The following diagram shows an illustration of Rep Track Model. The seven reputation dimensions will be used to analyze the reputation of the selected company, Mirihi Island Resort. Product/ServicesMirihi is a service oriented company. Reviewed by many customers that has been to Mirihi, they have a high quality service which fulfills customer requirements and their needs. Compare to other top most leading resorts, Mirihi has high prices for their packages, study to their service. Because in Mirihi in that respect are no televisions available in the room and the rooms are not so big. Its not because they cant commit it or they dont want to give that service. It is because they want their customers to get the chance to be relaxed without being engaged to the news and other media entertainments. On the other hand they provide high speed Wi-Fi so they can be in touch with their family and friends. However their customers are very much comfortable and happy with their service. InnovationMirihi is the first resort in the Maldives who provided the service of encountering whale sharks for their customers. And they keep trying to come up with new innovations to make their services more and more unique. They are very flexible for their customers, can come up with their own ideas ofdifferent activities or services. Also they always try to change their way of good-looking services. WorkplaceIf any one goes through the reviews about Mirihi Island Resort it will see from all the comments about their wonderful staffs and their fantastic service. This shows that how happily the staffs are working in order to build the reputation of the company. Mirihi management always make sure that their employees are well trained and highly motivated. Therefore they frequently manoeuver training sessions for all the staffs including top management staffs. They dont discrim inate between their staffs, they distribute early(a) bonus and salary increments equally and fairly. Mirihi gives full support for the staffs who wants to invent things and those who wants to study as well. Mirihi staffs has the opportunity to internally change their positions. GovernanceIn Mirihi they have general session in every month to share their achievements, financial situations, about the allowances starting from the last four years so that it is easy to compare and about all the upcoming programs or events. They are very transparent as they always tell exactly the situation with the government regarding the taxes to their staffs. And they prepare annual report and submit it to the government and also they pay taxes on time. They make sure that their staffs are aware and follow the rules and regulations public by the government. CitizenshipMirihi is a very environmentally friend company. They never cut down the trees and according to their policy cutting down the trees ar e banned unless it is very necessary. They have very strict rules for the guests not to stand on the corals, not to collect anything from the sea, not to put anything in to the sea and not to feed the fishes. And the guests are LeadershipIn Mirihi they have charismatic Managers. From the management they always make sure that they keep on the standards or improve their level to get on the top most. Whenever they face any issues or threats they overcome it making suitable strategies. They make sure that their staffs are comfortablewith their given resources. PerformanceThey have been as the top resort on the noteworthy travelling web send for almost one year. At the moment also they are in the top six. From this all the way can be seen that they performed well with high profitability. Monthly and annually they make huge profit compare to their expectations and therefore they are able to provide early bonus to their staffs with an amount of around MVR10,000 for each staff. Their mar ket share has been growth, still being among the smallest resorts in the Maldives.RecommendationEven though Mirihi is a profit gaining and reputed company, there are few things that they need to improve. They need to have corporate communication department to analyze their re They should conduct performance appraisals or evaluate their staffs performance more frequently and give feedbacks on their performance so that they know what are things that need to be improved. Mirihi should provide a 24 arcminute room service to make their service better since they dont have a 24 hour restaurant or a bar. There are not enough sun beds on the beach for the guests to enjoy the sun bath. So they should provide more sun beds on the beach. Finally the guest Wi-Fi and the staffs Wi-Fi is very slow and the guest Wi-Fi is not available most of the areas like specially in the spa. So they should provide Wi-Fi to the most areas so that their service could be more improves. And the Wi-Fi should fast.B ibliographyBailey, S. R. (2008). InternationalEncyclopedia of Orgnaization Studies. SAGE publications, Inc. doihttp//dx.doi.org/10.4135/9781412956246 Corp. (2014). Your Dictionary. Retrieved from Your Dictionary Web site http//www.yourdictionary.com/identity Frederick, A. (2014). Small Business.chron. Retrieved from Small Business.chron Web site http//smallbusiness.chron.com/functions-corporate-communication-department-23716.html Kalahub. (2009, November 07). Slide Share. Retrieved from Slide Share Web site http//www.slideshare.net/9924927019/corporate-communication-2444333